July 15, 2016 Appointed Partners

C-Suite and Board Directors need a Business Agent just like LeBron needs a Sports Agent

LeBron James is one of the most successful athletes in sports history, not only because of his multiple MVP awards and NBA Championships, but because of his financial success off the court through endorsements and businesses.

[ File # csp2823863, License # 2853181 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / 4774344sean

[ File # csp2823863, License # 2853181 ]
Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php)
(c) Can Stock Photo Inc. / 4774344sean

Between practices, team meetings, and regular season games, how does an athlete like Lebron James have the time and expertise to negotiate contracts and invest in business ventures?  With the help of his agent, Rich Paul, Lebron has maximized his earning potential, while performing at the highest level in his profession.

Rich Paul has shaped Lebron’s career since the 4-time MVP left the Creative Artists Agency in 2012. By having Paul as his agent, Lebron has been able to ink a billion dollar lifetime deal with Nike, invest in various restaurants, and serves as the First Vice President of the NBA Player’s Association.

Like professional athletes, C-Suite and Board Director Executives lack the time and exposure to what opportunities may lie outside of the world that they are entrenched in.  With the help of an agent, athletes are able to accomplish all of their personal goals, while achieving their professional goals. But who is doing that for Executive leaders?  Appointed Partners acts as an Agent for Executives, proactively driving demand for them in the marketplace. “Membership in the Appointed Leaders Club means that Executives are ultimately looking to broaden their network and exposure to key opportunities,” said Marci Nigro, Founder and CEO of Appointed Partners.   

The longevity of an athlete’s professional career is reliant on their personal brand. The longevity of a business executive’s career is established the same way, with Appointed Partners operating as their Agent.

An athlete develops numerous opportunities throughout their professional career, which are often times not related to sports. Those opportunities would not be possible without the help of an agent. Business professionals should be viewing their career the same way athletes view theirs, which would mean to maximize their potential as a professional, both inside and outside of their warm network.

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